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Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997
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Citation

Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-